Jeffrey (Jeff) Morrison is vice president, GM Global Purchasing and Supply Chain (GPSC), a position he has held since April 2022.
Morrison is responsible for the strategic direction of GM’s worldwide purchasing, supply chain and logistics operations. He is focused on managing GM’s $75* billion annual supply chain spend. Morrison’s team collaborates with more than 13,000* global suppliers to deliver exceptional vehicle quality, innovation and value to GM customers, along with a commitment to achieve long-term sustainability and accelerating diversity and inclusion in the supply base. Under Morrison’s direction, GM is building a strong, resilient and scalable EV supply chain to support GM’s goal to lead the industry in electrification.
In the most recent North American OEM-Tier 1 Supplier Working Relationship Index, a widely recognized benchmark, GM saw a 20-point increase year-over-year and demonstrated continuous improvement in key areas, including OEM Communications and OEM-Supplier Relationships. Additionally, GM was the first automotive OEM to establish a Supplier Diversity program in 1968. Since then, GM has spent more than $100 billion with Tier 1 diverse suppliers.
Prior to this role, Morrison was Executive Director, Global Electrification & Battery Systems, where he was responsible for GM’s global electrified vehicle hardware development, which includes overall electric vehicle propulsion calibration and driving performance.
Morrison has over 25 years of experience in the global automotive industry and has worked for GM since 2006. He has led global engineering, procurement and logistics organizations for GM in the U.S. and Germany. His previous assignments include executive roles in Electrical Systems and Advanced Technology, Strategic Planning, Chassis Systems and Global Logistics.
Prior to joining GM, Morrison spent 10 years in various engineering, commercial and consulting roles across the auto industry, leading strategic projects for global OEMs, Tier 1 suppliers and financial investors on a wide range of technical and business issues. He began his career in 1996 at the Chrysler Corporation. He also spent time at Federal-Mogul, a leading Tier 1 powertrain supplier, and Ricardo Strategic Consulting.
Morrison holds a master’s degree in Business Administration from the University of Michigan Ross School of Business and a bachelor's degree in Mechanical Engineering from the University of Michigan-Dearborn.